Episode #12

Credit Photo Courtesy of:
Brian Poon


About this Episode

This month’s episode features a powerful individual in the climbing world: founder of Flash Foxy, Shelma Jun. Shelma started Flash Foxy as a social media platform to provide a way for ladies to share their climbing stoke. It quickly evolved into something much larger, as now she hosts multiple women’s climbing festivals a year to celebrate women in climbing.

In addition to her work with Flash Foxy, Shelma holds a seat on the board with Access Fund. She has brought a diverse set of skills to the board, focusing a lot of her work on justice, diversity, equity, and inclusion (JEDI). Conversations around JEDI have become more prevalent in the outdoor industry over the past few years, and Shelma and many others are captaining the ship.


Flash Foxy: https://flashfoxy.com/

Flash Foxy Instagram: @heyflashfoxy

Shelma’s Instagram: @shelmatic

JEDI Taskforce: https://www.accessfund.org/open-gate-blog/meet-the-jedi-advocates-behind-climb-the-hill

REI Film, Do Better Together: https://www.youtube.com/watch?v=0TDhBWywpf0&t=35s

Arc’teryx Film, Duality: https://www.youtube.com/watch?v=R5ngyRDE6Z0&t=8s

Avarna Group: https://theavarnagroup.com/

Diversify Outdoors: https://www.diversifyoutdoors.com/